Kristina Brinson / building teams and revenue engines
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Kristina Brinson

Customer Success and Revenue Leader — A Career Built Inside Public Safety & Cybersecurity SaaS

A decade of customer success and revenue leadership — first in law enforcement, now running $50M+ portfolios in SaaS.

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About

Retention is a discipline, not a department.

I lead renewals with the same discipline I was trained on early in my career: know the numbers cold, trust the process, and don't let a difficult quarter become a difficult narrative. Today that means owning a $50M+ portfolio across Public Sector East, including LATAM since it was added to the East umbrella, and setting the forecasting methodology the broader team runs on. I care about the system behind the number as much as the number itself, so I've put as much into developing the team around me as into hitting quota.

Before SaaS, I was a police officer: a Certified Field Training Officer, an instructor, and a member of oral interview boards qualifying new applicants. The pivot into SaaS looks unconventional on paper, but the discipline carried over directly — staying composed under pressure, delivering hard truths directly, and trusting a rigorous process even when it's inconvenient. That's still how I lead.

10
Years leading customer success and revenue
105%
2024 quota attainment — $49.1M vs. $46.8M target
93%
2025 annual on-time renewal rate — 8 points above target
92%
1H 2026 on-time renewal rate — up 12 points year-over-year
Skills

Core leadership skills.

Skills and platforms built over a decade of enterprise renewals leadership.

Renewal & Retention Strategy Enterprise CS Leadership Public Sector & FED/SLED Cybersecurity & Forensics SaaS NRR, Forecasting & Expansion Executive Partnerships & QBRs Cross-Functional GTM & RevOps CS Operating Models & Team Scale AI-Driven Enablement Enterprise Post-Sale Strategy Talent Development & Succession Change Management Churn Reduction Strategic Planning & Execution Business Process Improvements Bilingual — Spanish
Revenue & CRM

Renewals & forecasting stack

SalesforceGainsightClari XactlyEbstaNetsuite KlipfolioTableauSPIFFPower BI
Collaboration

Project & team workflow

AsanaConfluenceJira TrelloMiroGoogle Suite SlackOutlookConcur
Support & Systems

Service & infrastructure

ZendeskFreshserviceIntercom RingCentralOktaSolarwinds JAMFiOS / Mac
People & Performance

Team & customer signal

LatticeSmall ImprovementsNPS GongEnvisageWorkdayDayforce
Initiatives

Selected initiatives.

Programs designed to move renewal and retention performance at scale.

01 / LATAM

The Axiom Training Summit

Built the Axiom 200 certification as an invitation-only program for LATAM — a 4-day onsite experience with 40 seats, earned exclusively through on-time renewal. The "exclusivity as currency" model helped move renewals earlier into the year, and the approach is now being explored as a template for the 2027 Training Summit.

Renewal StrategyProgram DesignLATAM
02 / Enablement

AI Adoption in Renewals

Designed and led a 90-minute hands-on AI session at the Renewal Summit and built the "Copilot for Global Renewals" workshop to put AI tools directly into reps' hands, backed by my own AI Automation certification.

AI AdoptionFacilitationCertification
03 / Training

Innovative Enablement

Wrong-persona outreach is what makes a renewal go late, so I built a more refined approach to avoid it — rebuilding training around BANT qualification and buyer personas, with forensics-themed motifs layered in to make it stick. The program contributed to a 97.1% H1 team OTR. I also produced a 6-minute objection-handling video with live Q&A, a format the team had never used before.

BANT & PersonasOTRVideo + Live Q&A
Experience

A decade of customer success and revenue leadership.

Manager, Renewals — Public Sector East
2024 — Present
Magnet Forensics, Waterloo, Canada
  • Own a $50M+ portfolio and set the forecasting methodology the team runs on — $49.1M retained & expanded revenue (105% of 2024 quota), then 93% annual OTR in 2025 (8 pts above target) and 92% OTR in 1H 2026, up 12 points year-over-year.
  • Scaled the team from 6 to 10 while adding LATAM to the East umbrella, sustaining >95% engagement and 0% attrition; developed two direct reports into leaders — one promoted to Corporate Team Manager, one named 2025 Renewal Manager of the Year.
  • Directed OTR dashboards in SPIFF for real-time visibility, built the LATAM Axiom Training Summit to lift the region's on-time renewal rate toward an 85% target, and led practical AI adoption through an AI Automation certification and team-wide enablement.
  • Covered interim leadership of the Global team's month-end close during a director's leave, protecting reporting cadence and executive visibility with zero disruption.
Customer Success Manager
2022 — 2024
Rapid7, Boston, MA
  • Built the LATAM Customer Success function from zero, replacing a sales-only motion with a success-led strategy and growing regional revenue 20%.
  • Owned a $7M+ ARR book across 150 enterprise accounts, sustaining 106%–128% month-over-month NRR through escalation leadership and executive engagement.
  • Partnered with Customer Advisors and Sales on managed detection and response accounts, using Gainsight to manage customer health, CTAs, and risk visibility.
Manager, Customer Success — Enterprise
2020 — 2022
KnowBe4, Clearwater, FL — promoted from Customer Success Manager
  • Promoted into team leadership after sustaining 115% NRR for six consecutive months as an individual contributor, driving a 25% increase in product usage and $100K in upsell revenue.
  • Directed a team of 7 CSMs across 150 enterprise accounts, cutting churn 15% through new KPI/OKR frameworks and clearer operating standards.
  • Raised team deal retention from 85% to 90% and Net Retention from 110% to 128% within six months.
Manager, Global Renewals
2017 — 2020
Callyo, St. Petersburg, FL
  • Led a team of 4 to a 99% annual renewal rate across 900 public sector (FED/SLED) accounts, generating $3M+ in renewal revenue plus $300K in upsell.
  • Partnered with product teams in Scrum ceremonies to prioritize customer-driven features, cutting backlog 20%.
Recognition

From the team, not just the numbers.

"

Says working with Kris was a pleasure — her work ethic, communication, and attention to detail made it no surprise she moved into leadership so quickly, and she's always comfortable with the uncomfortable.

AG
Anthony Gossett Director, Client Services & Engagement — colleague on a different team
"

Joined her team as a new CSM and was struck by how generous Kris was with her time — patiently walking her through the processes that make up the job.

IB
Irina Browne Customer Success Manager, Rapid7 — teammate
"

Calls their partnership seamless — technical expertise paired with the people skills to keep customer relationships strong and projects on track.

DS
Dennis Smith Cybersecurity Advisor & Post-Sales Engineer — colleague on a different team
"

Worked together for a year and a half at Rapid7 and sums her up in four words: professional, easygoing, organized, precise.

TH
Trevor Hammond Sr. Cybersecurity Advisor, Rapid7 — colleague on a different team
"

Says she picked up Rapid7's sprawling product line fast, with a knack for turning complex material into something clients could actually digest.

AM
Auston Matcek Fellow CSM, now Client Services Manager III @ ADP
"

Remembers her always willing to roll up her sleeves for a customer — and told her new team they were lucky to have her.

CP
Chris Paula Senior Renewals Specialist — teammate
"

Ran joint account cadences with her from the sales side and could always count on her to deliver, however big or small the ask.

AB
Alex Black Account Executive, Smartsheet — worked together on Rapid7 accounts
"

After eighteen months on the same team, her takeaway is simple: hard-working, positive, and genuinely fun to have around.

CC
Claudia Cedillo C. Renewals Specialist / Customer Success — teammate
Before Renewals

Law enforcement roots.

Police Officer · Certified Field Training Officer (FTO) · Instructor

Temple Terrace Police Department, FL
  • Served as a Certified Field Training Officer (FTO), training incoming officers during their probationary period — work where a training gap carries legal and physical-safety consequences, not just performance ones.
  • Worked as an Instructor, conducting in-house "Laser Shot" training for department officers as part of their certification program.
  • Sat on oral board interview panels, evaluating and qualifying new officer applicants.

Deputy Sheriff

Monroe County Sheriff's Office, FL

Certifications

AI Automation Certification — University of South Florida
Scrum Master Certification — Scrum Alliance

The AI Automation certification came out of championing AI adoption across the Global Renewals team, including a hands-on session at the Renewal Summit and a "Copilot for Global Renewals" workshop.

Languages

Spanish — Native / Advanced
Let's talk

Building teams and
revenue engines.

kristinabrinson1@gmail.com
kristinabrinson1@gmail.com linkedin.com/in/kristinabrinson